Last week, the renowned outdoor clothing and equipment brand showcased its latest product collection in the heart of San Juan County
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This mountain is unlike any place you have ever skied,” said the yellow jacket-clad guide with a solemn look on his face. “You could die here today.” Those who have skied at Silverton Mountain have undoubtedly heard this same warning. It’s not an impromptu phrase that guides electively choose when delivering their safety talk, it’s part of a well-rehearsed script meant to convey the serious natur…