Patagonia Chooses Silverton

Last week, the renowned outdoor clothing and equipment brand showcased its latest product collection in the heart of San Juan County
All smiles from Patagonia employees and visiting journalists as they make their way up the higher reaches of Silverton Mountain. Photo credit Alex Hunt)

All smiles from Patagonia employees and visiting journalists as they make their way up the higher reaches of Silverton Mountain. Photo credit Alex Hunt)

Journalist Abbie Barronian puts Patagonia's new PowSlayer kit to the test at Silverton Mountain. Photo credit Alex Hunt

Journalist Abbie Barronian puts Patagonia's new PowSlayer kit to the test at Silverton Mountain. Photo credit Alex Hunt

This mountain is unlike any place you have ever skied,” said the yellow jacket-clad guide with a solemn look on his face. “You could die here today.” Those who have skied at Silverton Mountain have undoubtedly heard this same warning. It’s not an impromptu phrase that guides electively choose when delivering their safety talk, it’s part of a well-rehearsed script meant to convey the serious natur…